Establishing global brands in international markets for over 40 years

Your representative regional office in the Middle East

Richmond Enterprises provides Fast-moving consumer goods (FMCG), Medical and Pharma businesses the opportunity to enter and grow their business in the Middle East and Africa by leveraging Richmond’s existing infrastructure, knowledge, regional experience and vast network of relationships across the region. 

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Medical / Pharma

Richmond’s Medical and Pharma presence extends across the Middle East and Africa with distribution and sales across multiple channels, including Hospitals and Medical Clinics, Industrial, Institutional, Sanitation-Janitorial and into Retail.

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Your regional office, without a regional office

We're a British company based in Dubai providing a representative office and gateway to the Middle Eastern market.

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We are guardians of your brand

We are an extension of your unique identity, product and message, which we aim to communicate as faithfully as you would were you here amongst us in the Middle East.

What we do for you

Based in Dubai since 1984, Richmond Enterprises is a family company who provide your business with the opportunity to strategically access the Middle East and African markets, providing you with the expertise, relationships and local knowledge to sell your products in our region.

With our experienced team, we provide you route to entry, an ongoing brand building service and a regional office. We speak your language and understand your processes, whilst simultaneously our 40+ years of working in the region allow us to ensure you understand the Middle East market too.

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Boots on the ground

The roles & services we provide

Consistent on-shelf presence, strong distribution, promo execution, product displays

  • Representative office
  • Market Analysis
  • Route to market strategy
  • Building Distributor network
  • Boots on the ground
  • In trade support
  • Shows and exhibition support
  • Market lead NPD

Our Beginnings

Richmond Enterprises was founded in 2002 by Ronnie Pegna, who moved from London with his family to Dubai in 1984

Our Team

Welcome to the family — these are the minds that drive strategy and manage our relationships and brands

Some of our clients

We work with businesses and brands ranging from FMCG to Medical, Pharmaceutical, Industrial, Automotive, Fabrics and Packaging. Find out how we've helped each business to establish its brand and succeed in the Middle East.