Valor
Valor
Middle East Brand Management
Richmond Enterprises in the first year of our partnership we launched the Valor brand across Egypt, whilst brand building on some initial historical market positioning in the GCC.
In Kuwait, we have been responsible for the launch of the Huestitos brand which has seen some great initial traction. The brand building and awareness generation of the Huestitos brand will continue in Kewairt with further rollout across the GCC to follow.
Idafe Fernández Lorenzo, Export Area ManagerWe have been cooperating with Richmond Enterprises for over a year now and are very happy with our decision. Richmond has a very professional team with deep knowledge of Middle East territories and is fully dedicated to the brands they represent. During this short span of time, Valor has successfully entered two new markets in the region partnering with top distributors in our category. With their support and representation, we look forward to significantly increasing our presence in the region in the years to come
